How Do You Call an Expired Listing for an Appointment?

By Omada Real Estate

Omada was built for driven agents like you: those who refuse to settle for average and are ready to create a future with a consistent income, financial security, and real freedom.

If you’re like most real estate agents, you probably dread calling an expired listing for an appointment. These sellers have just experienced a major setback, and they’re likely getting many calls from agents with bad scripts to take advantage of them. The last thing they want is another call from someone just trying to sell their house.

However, when everyone else is following a predatory playbook, you can stand out as a helpful, knowledgeable expert. Here are three tips to turn expired listings into real appointments:

1. Recommend renting as an option. When calling an expired listing, assume the homeowner has already heard from multiple agents. To stand out, you need to think outside the box. One way to do this is by suggesting renting as an option instead of selling. This positions you as someone looking to help rather than coming across as pushy.

2. Provide value upfront. If you want to build trust and stand out, you need to provide value upfront. This approach works because it gives the homeowner another option they may not have considered. Providing real value before asking for anything in return builds credibility and trust.

3. Acknowledge the frustration. When you call an expired listing, acknowledge the homeowner’s frustration. No one wants to fail, and they’ve already received many calls from other agents. Be honest and upfront, and focus on building rapport instead of selling yourself. If you can successfully build trust, you’ll have a better chance of earning their business.

The best approach is to be professional, knowledgeable, and honest. You’ll win more business by building real connections and proving your value. If you have questions or need guidance, please reach out. I look forward to hearing from you.