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Prospecting can feel uncomfortable, and if you’re still avoiding calls, you’re not the only one. Many agents hesitate when it’s time to pick up the phone. Doubt sets in, voices falter, and the fear of rejection creeps in. But if you want to grow your listings this season, the hesitation needs to change into consistent action.
It is important to note that successful agents are not fearless—they simply learned how to work through the discomfort. The agents who are closing deals right now are the ones who are consistently showing up, not because it’s easy, but because it works. Prospecting is not about pushing a sale; it’s about showing up, providing value, and staying visible. Here are three mindset shifts that can help you turn calls into real conversations and rejections into progress:
1. Bring something useful to the call. Instead of jumping into a pitch, share something helpful. Offer a market update, a useful stat, or a timely insight. For example, saying, “Homes in your area are up 6% from last spring” provides useful context and starts a meaningful conversation.
2. Sound like a real person. Avoid reading your script in a robotic tone. Practice until it feels natural, and adjust your pace and language to match your style. The goal is to sound confident and approachable.
3. Track the activity, not just the wins. Every rejection helps you build skills. Every call sharpens your message. Focus on making steady calls to keep your pipeline healthy and your momentum growing.
Remember: Rejection is part of the process, every “no” builds skill, and every call helps you refine your message. If the calls feel too heavy to do alone, find a partner to practice with. You can role-play, share scripts, and support each other through the awkward moments. If you have questions or need guidance, just reach out. You can call me at 801-598-9838 or send an email to jeremy@omadarealestate.com. I’m happy to help.
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